NEWS
We’ve updated our Nattofufu icon!
We’ve updated our Nattofufu icon!
“We should share on social media with creations only we can make—and reach even more people around the world!” With that passion bubbling up, we’ve decided to launch a new YouTube channel in 2026!
On the new channel, we’ll deliver content that’s “fun and educational” for kids around the world—and for the adults watching with them, too :)
This is the culmination of everything we’ve shared on social media—both for kids and for adults—coming together as one!
As a statement of that intent, we refreshed our icon! (We’ll continue running our existing channels as well.)

Our dear friend Kure-chan (artist name: Haruka Kurebayashi) created the new icon for us.
Kure-chan is a legend who has helped spread Harajuku fashion’s kawaii culture worldwide! Her one-and-only sensibility captures our worldview at 120%!
We also asked Kure-chan to design our costumes we’ll wear on the new channel. The new icon’s visuals are based on those costumes.
Check out Kure-chan’s Instagram here
We’ll reveal the full details of the new channel and costumes at a later date!
We will continue working even harder to realize our mission of “connecting Japan and the world and contributing to the international community.”
Thank you, as always, for your support.
Nattofufu