Our company was founded with the mission to "connect Japan with the world and contribute to the international community." Though the name Nattofufu might suggest a company selling Natto(fermented soybeans in Japanese), we focus on three main pillars:
Entertainment, Japanese Language, Culture & Food, and Japanese MC & Voice, expanding our business in various areas.
First, in the field of "Entertainment," we deliver surreal and hilarious videos to audiences around the world through our YouTube channel. We also host fun and educational workshops and events for children.
Next, in Sharing "Japanese Language, Culture & Food," with the World, we provide learning content about the Japanese language and culture for learners across the globe via our official Instagram and TikTok accounts (Nattofufu 納豆夫婦). We also occasionally sell our original natto and black vinegar products at local pop-up markets.
Lastly, in "Japanese MC & Voice," we work extensively as MCs, narrators, and voice actors. As a married bilingual duo, we can host international events, serve as MCs for a wide range of occasions, provide narration for diverse genres, and perform character voices. You can count on us for voice work in corporate promotions and global events.
In 2026, we plan to launch a new channel that centers around these three pillars. Stay tuned!
Our ultimate goal is to create a world where more and more people can live in peace. For this to happen, families̶the smallest unit of society̶must be happy, and at the core of each family, couples must work together and build strong relationships. To reflect this belief, we included "fufu" (couple) in our company name.
We chose "natto(fermented soybeans in Japanese)" for three reasons: my wife's love for natto (she says she'd want natto as her last meal), our realization during the pandemic of the importance of eating natto to boost immunity, and our desire to work as a couple with the
same stickiness and perseverance us natto.
We will continue to strive to be of help to those we are connected with, from couples and families to the larger society.
Thank you!
Katsunori Baba & Sanae Baba
カイシャジョウホウ